Marketing advice

Most authors would love to see their title on the side of city buses and on billboards lining busy streets. They’d love to be the new “thing” getting the latest internet “buzz.” But it’s a mistake to think that those ads and that buzz are what make a hit book. I’ve discovered that it is much better to make a big impression on a small group of people than a small impression on a big group.

Suggestion for a book dedication

I was reading about some marketing ideas and the following quote seemed like a good idea.

I put a ‘Note from the Author’ at the end of every book explaining a little about the genesis of the book and interesting tidbits of research or anecdotes. I also explain how important reviews are, and ask readers to leave a review. And I thank them for telling their friends about my books—word of mouth is the best marketing an author can receive.